Project to Product

Get product-focused. Go customer-centric. Adopt Agile and DevOps. Be more successful.

Switching to product management is the best way to build quality software products, reduce risk and achieve your time to market, quality and growth goals.

Illustration of a rocket blasting off

Treating IT as a separate, siloed department and only measure success based on products being delivered on time and within budget is no longer practical.
Traditional project-focused approaches are high risk in the rapidly changing market. Customer expectations are constantly increasing, desiring rapid advancement and improved user value.
Team members working on multiple projects at the same time are unable to take proper ownership and find it hard to innovate freely. Products take too long to get to market and costs can spiral out of control, while software quality is often lacking.
If products take too long to come to market, customers have already moved on to a high performance app, rapidly updated with new features, built by a start-up competitor with an agile project plan.

What is Project to Product?

Icon depicting a team of people

Customer-centric product development

Icon depicting boxes connected in a linear flow

Value stream prioritisation

Icon depicting two meshed gears with symbols for coding inside each

Align business and IT

Icon depicting people interconnected

Cross-functional agile teams

Icon depicting DevOps and engineering with a gear wheel and a looped infinity symbol

DevOps culture

Icon depicting a lightbulb with a £ character inside it

Lean working to eliminate waste

Icon depicting fast response to market demands

Fast response to market demands

Why Do You Need Project to Product?

  • Improve a product
  • Modernise Waterfall to Agile
  • Update old technology
  • Increase automation and speed
  • Decrease product risk
  • Enhance cost efficiencies

How to become Product Focused?

  • Team focus on one product
  • Roadmaps, hypothesis testing
  • Customer feedback loops
  • Base funding on results and revenue
  • Increase visibility and transparency
  • Pipelines, platforms, incremental delivery
  • Prioritise continuous improvement
Go from Project to Product with Catapult CX
Illustration of a rocket blasting off.
Go from Project to Product with Catapult CX

Our experts in software engineering, Agile and DevOps can support your business, by working with employee to understan your goals and create tailored steps in forming a produc development process.

  • Define vision, strategy and success
  • Identify value streams and create success metrics
  • Get buy-in from finance department
  • Identify and prioritise products with CD3
  • Introduce DevOps ways of working
  • Create a cross functional product team
  • Automate the Software Delivery Lifecycle (SDLC)
  • Create a Continuous Delivery pipeline (CICD)
  • Apply Agile practices for continuous flow of new features
  • Accelerate Cloud adoption
  • Get exemplar "lighthouse team" proof of concept and scale up
  • Create Communities of Practice to knowledge-share and continuously improve
Image of jigsaw pieces surrounded by various small icons

Benefits of Catapult's Project to Product Approach

  • Increased revenue through quality, speed and customer value
  • Highly responsive to consumer and market trends
  • Customer feedback loops reduce churn
  • Quicker bug fixes increase quality and speed to market
  • Business and IT goals are fully aligned
  • Reliable, secure systems and processes
  • Reduce cost of delay and enable Agile at scale
  • Effective budgeting based on delivery of incremental results
  • Improve product life cycle
  • Lifetime product ownership
  • Upskill collaborative, cross-functional teams
  • Promote experimentation and innovation in development environments

Project to Product combats the quality, speed and cost challenges of Project focused working.

The cross-functional DevOps teams include IT, and are collectively responsible for product performance, value delivery and customer satisfaction. Teams are empowered to execute the SDLC autonomously, making decisions based on customer data, without having to get upstream approval. 

There is total transparency and visibility over critical factors like code quality and change management, improving buy-in and driving high performance, innovation and continuous improvement.

With the customers' needs at the centre of an agile software development lifecycle, the definition of done and success are based on customer outcomes and feedback. Your product remains relevant and competitive, driving customer acquisition and reducing churn.  A lean, product development approach eliminates time and budget waste, enabling rapid innovation and development and a faster time to market.

A product mindset gives you a strong competitive advantage and, as you see success with one team, you can reiterate the approach at scale throughout the organisation. 

Want to know more?

Find out how Project to Product can help your business by getting a bespoke quote from us by booking a meeting with us.

Louise or Craig will be glad to help with your query...